.The first Lavie campaign was launched with Kareena Kapoor in a humorous take on a womanâs fickleness while shopping.From a majorly unorganised segment, it now witnesses consumers shopping for branded high-street labels.In addition to the struggle to gain market share, brands are trying to capture digital presence as well considering the sales share increasing through e-commerce.
â By Sandeep Goenka,Â Chief Operating Officer, Bagzone Lifestyles Pvt Ltd
With the inception of brands, Indian handbag industry has changed dramatically.In other words, they have accepted handbags as a lifestyle product.[Week Designer From Two Top This Heels Part]
Additionally, brands have been associating and collaborating with influencers to mark the presence on social media platforms and to create relatable content for the audience.Platforms like Facebook and Instagram are making posts shop able which helps in driving sales.Todayâs consumers are more aware about the trends and are well exposed to them.Also, building a strong website has become an integral part of marketing and branding.
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Digital marketing is playing a key role in todayâs growth strategies, with social media being an easily accessible and convenient platform to reach and interact with customers directly.Many factors like increase in the number of working women; exposure through internet; rise in personal disposal income; e-commerce platforms, delivering across the nation have contributed to the growth of the industry.This is a trend adopted by most brands or was prevalent in the year 2018.Lavie has always been a celebrity brand, it has seen more actresses like Nargis Fakhri, Disha Patani and Sonakshi Sinha pose with the trendy handbags.[4 Sandals Youll Toe Closed Love Models Of Reviews ]
Such measure is highly crucial at a time when the industry is becoming very competitive with rigorous marketing strategies from the key handbag brands, competing for the market share and brand awareness.
But to make a brand visible is a greater challenge, and the most significant means for Lavie has been celebrity endorsement through a brand ambassador.A significant budget from the marketing is being allocated to digital promotions; this is becoming a common practise not only in handbag industry but across lifestyle industry, considering the significant fact that more than 40% sales is generated from e-commerce platforms.[Official Of Low Jordan 8220WhiteCement8221 Images The 33 Air]
As fast fashion has become a norm in the high-street segment, the trends are changing at a rapid pace and brands are working towards introducing fashionable and Instagram worthy designs, even the design team at Lavie has been working to bring the latest fashion styles to the customers.
As fast fashion has become a norm in the high-street segment the trends are changing at a rapid pace and brands are working towards introducing fashionable and Instagram worthy designs.[Leather Pumps Graffiti Printed Pointed Extremely With Toe Allover]